So, just how influential are our buying choices?
So, just how influential are our buying choices? The answer is simple: incredibly. We just don’t embrace that power.
Authenticity in Graphic Design
/in JANE'S MUSINGS/by maczoomaBeing authentic in graphic design means creating work that’s original, true to our own values, and aligned with the project’s core message and identity. It’s a high bar. How do we do it?
Authentic Branding
/in JANE'S MUSINGS/by maczoomaCreating authentic branding means building a brand that is true to its core values, mission, and vision. So these have to be defined. Authentic branding isn’t about chasing trends or projecting an image that doesn’t align with the company’s true nature. It’s about reflecting what the company genuinely stands for, and communicating that consistently across all platforms.